That’s right, we made it big! We might have had dreams of seeing our bakery delights on TV one day, but never thought it could be possible so fast! It all started when our Marketing Specialist, Chelsea Craigie, entered us into the Big Find Contest with QVC® and HSN® and it was magic ever since.
The Big Find is QVC® ‘s flagship program to find and explore the products created by entrepreneurs worldwide. What an amazing program to have been included in to help showcase and highlight so many brands in a variety of categories like food, beauty, fashion, and more! During the COVID-19 pandemic, we began thinking of what our offering would be to wow QVC®. So we quickly chose our Vegan Mini Muffins as we wanted to bring a plant-based offering to ensure even more people could enjoy and appreciate our bakery offerings at DIJAS Natural Foods. Upon finding out that we had won a Big Find Ticket, which out of thousands that applied only less than 40 tickets were given, we were on cloud 9! The owner Daniel Zelikovich, Inna Yazmir, and Chelsea Craigie were on a skype call with some of the buyers, culinary experts, and producers over at QVC®. They watched as everyone tasted our Vegan Muffins, and began to see smiles all around and see the surprise that even though there was no dairy inside…were still delicious! After some suspenseful chatting amongst us and the team, they announced that we had won out Big Find Ticket and that we would be airing live on QVC® in the upcoming months!
Fast forward to the afternoon of June 15th, 2021 when we aired live on TV to millions of homes, from Chelsea’s very own home! Yup, skyping in from her kitchen she explained why our Vegan Muffins are the muffins to try! Needless to say, her energy and the host’s excitement and finger-licking muffins helped our company to sell out within our 9-minute airing! We are absolutely beyond grateful for all of the folks that ordered our Vegan Muffins: the Morning Power Fruit, Chocolate Chip, and Banana! We can’t wait to return to QVC again in the fall of 2021 with some additional offerings and of course our sell-out muffins as well! As always we want you to remember that we use natural & non-GMO ingredients and bake from the heart, by hand. From our family to yours, thank you!